Fed: 2GB finishes year on top

AAP General News (Australia)
12-15-2009
Fed: 2GB finishes year on top

SYDNEY, Dec 15 AAP - Talk station 2GB has finished 2009 with a significant lead over
its competitors.

In the final Sydney radio ratings survey of the year, 2GB has recorded an impressive
14.9 per cent share, up 1.2 percentage points from the last survey.

It's way ahead of its nearest AM competitor ABC702, which scored a 10.7 per cent share.

Rival 2UE is next with a 6.7 per cent share.

2GB's gains come largely thanks to breakfast king Alan Jones, who now holds a staggering
18.6 per cent share of the market, after growing two percentage points.

The station's overall dominance is also up from the same time last year.

In the FM market, 2DAY FM is on top with a share of 11.1 per cent, up from 9.8 per
cent in the last survey.

It places it second overall when combining both the AM and FM markets.

2DAY FM is followed by Nova 969 (8.7 per cent share) and WSFM (6.3 per cent).

Breakfast duo Kyle Sandilands and Jackie O strengthened their lead to have a 12.5 percent share.

Rival presenters Merrick and Rosso and Kate Ritchie, who had their final show together
earlier this month, meanwhile, bowed out on a high.

In the period from the end of September until December 5, their breakfast show grew
1.7 percentage points to have a 10.5 per cent share.

AAP kaf/tr

KEYWORD: RATINGS NSW

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